João Beira is a visual artist, art director and researcher working on immersive and augmented visualizations. João combines his artistic activity with academic and scientific research using software development for interactive and generative visualizations. João is also the founder and creative director of Datagrama visuals, a collective of international artist-coders that create immersive environments and perform live visuals. Inspired by nature and living systems, Datagrama is a design studio that perform live visuals experiences and create custom-made generative software exploring the intersection and overlay of light between the physical and digital space. Their experimental work and research with neural networks and generative software for visualizations (such as synesthesia using open gl) with projection design has been creating a very defined and unique body of work. In the last decade,  João and Datagrama have been collaborating with artists such as Tipper  and presenting art installations and live performances in renowned Internacional art festivals and events such as SXSW and Burning Man. Since 2016, João is also in charge of video art direction for Boom Festival.

João has a P.hD. from the University of Texas, Austin, and a Master of Multimedia Arts from the University of Porto, Portugal. His work with multimedia art has been focused in live performance and augmented reality. João conducts workshops and talks s about his experimental work, as well participating in artistic residencies and publishing his research. In 2018, was invited to teach at FEUP (University of Porto, Portugal) Multimedia Performance by the University of Texas UT Austin program. João also lectured at the ESG University, Portugal, from 2007 to 2010, and 2017 to Present in Design and Multimedia Production. João is also an auxiliary professor at Escola Superior Artística do Porto (Esap) since 2020.